Most Popular Home Insurance Websites
Home Pages for State Farm and Allstate Receive Most Online Visits
Nov 12, 2009
The J.D. Power 2009 National Homeowners Insurance Study ranks America’s largest home insurance companies in terms of overall customer satisfaction.
This review focuses on the website traffic for each of those competitors.
Listed below are the top 14 home insurance websites with the most monthly page views and visitors. Sites are also compared to reveal the home pages attracting the highest percentage of search engine visits.
Top Homeowner Insurance Websites for Page Views
Below are the home insurance websites that receive the most page views per month. These monthly estimates were averaged over a 3-month period ending November 11, 2009.
- State Farm … 10.8 million monthly page views (up 28.2% over the latest 3-month period)
- Allstate … 6.3 million monthly page views (up 25.6%)
- Nationwide … 3.2 million monthly page views (up 24%)
- MetLife … 2.7 million monthly page views (up 10%)
- Farmers Insurance Group … 2.5 million monthly page views (up 17%)
- Liberty Mutual … 2.4 million monthly page views (up 34%)
- American Family … 1.4 million monthly page views (up 33%)
- Travelers … 1.36 million monthly page views (up 18%)
- The Hartford Group … 1.32 million monthly page views (up 17%)
- AIG … 1.1 million monthly page views (down 43%)
- Safeco … 592,328 monthly page views (up 15%)
- Chubb … 376,936 monthly page views (up 36%)
- Amica … 363,474 monthly page views (up 43%)
- Erie Insurance … 255,778 monthly page views (up 35%).
Placing first in customer service in the 2009 J.D. Power study, Amica Mutual Insurance also owns the website with the fastest-growing number of monthly page views.
Home Insurance Websites Attracting Most Visitors
State Farm’s home page has both the highest number of visitors and the greatest number of page views for each unique visitor during the course of a day.
- State Farm … 2.8 million monthly visitors (3.9 page views per daily visitor)
- Allstate … 2.1 million monthly visitors (3.02)
- Nationwide … 1.2 million monthly visitors (2.67)
- Liberty Mutual … 1.04 million monthly visitors (2.31)
- MetLife … 970,406 monthly visitors (2.83)
- Farmers Insurance Group … 728,860 monthly visitors (3.38)
- The Hartford Group … 571,115 monthly visitors (2.31)
- Travelers … 460,902 monthly visitors (2.95)
- American Family … 403,077 monthly visitors (3.44)
- AIG … 329,761 monthly visitors (3.47)
- Safeco … 213,068 monthly visitors (2.78)
- Amica … 179,938 monthly visitors (2.02)
- Chubb … 114,223 monthly visitors (3.3)
- Erie Insurance … 106,574 monthly visitors (2.4).
Best Home Insurance Websites for Search Engine Traffic
Among these top home insurance portals, Chubb’s website generates the highest percentage of online traffic from Internet search engine visits.
- Chubb … 107,427 monthly visits from a search engine (28.5% of total online visits)
- Erie Insurance … 67,014 monthly visits (26.2%)
- MetLife … 623,398 monthly visits (22.7%)
- Safeco … 125,574 monthly visits (21.2%)
- Farmers Insurance Group …512,418 monthly visits (20.8%)
- State Farm … 2.1 million monthly visits (19.4%)
- Amica … 69,787 monthly visits (19.2%)
- The Hartford Group … 251,982 monthly visits (19.1%)
- Nationwide … 590,241 monthly visits (18.5%)
- American Family … 244,039 monthly visits (17.6%)
- AIG … 200,247 monthly visits (17.5%)
- Allstate … 1.1 million monthly visits (17.1%)
- Travelers … 224,344 monthly visits (16.5%)
- Liberty Mutual … 337,358 monthly visits (14%).
Top Scores for Home Insurance Websites
Of the 14 home insurance sites reviewed in this article, State Farm’s website receives the most monthly visitors (10.8 million) and the highest number of monthly page views per daily user (3.9). Posting a 43% gain, award-winning insurer Amica had the largest increase in page views over the past 3 months. Finally, Chubb’s website was number one in attracting the highest percentage of its web traffic from online searches.
Sources
This article provides independent calculations and insights based on data from the leading Internet traffic monitoring site, Alexa. The above statistics were calculated using a comparative benchmark of 24 million monthly visitors to the Suite101 website averaged over the past three months.
 |
 |
 |
 |
 |
